I got the impression that the KTC oil was cosmetic rather than consumable - I know when i was first looking for coconut oil in Tesco it wasn't shelved with the other cooking, etc, oils, but the Groovy virgin stuff definitely was.
After watching a TV report on the Etherington family and the work they are doing helping to set up the production of organic coconut oil as a viable business for locals in the Solomon Islands, I've decided to only buy "Niulife" brand from now on.