Roche creates new diabetes coaching program

Thu, 02 Jul 2009
Pharmaceutical company and diabetes monitor supplier Roche has created a new program designed to help diabetes health professionals engage with and motivate their diabetes patients .

The coaching has been included under the Behaviour Change Through Patient Engagement Program, with the aim being to improve communication between patients and their health workers .

The vice president and general manager of Roche diabetes care in North America, Luc Vierstraete, reportedly commented: "As the world leader in diabetes diagnostics, we truly appreciate the efforts of educators and other healthcare professionals, who help their patients lead healthier lifestyles."

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