Tag - public health

Sugar in cereal: Who are the worst offenders?

Breakfast cereals contain a lot more sugar now than they did in 2012, according to the public health group Action on Sugar. The sugar content of some cereals has been compared – worryingly, and slightly bizarrely – to seven and a half chocolate fingers.

Of course, that comparison isn’t entirely valid – breakfast cereals contain a lot more nutritional benefits than chocolate fingers – but the figures do indicate a troubling lack of industry regulation. In 2012, Which? surveyed the sugar content of various cereals. Now Action on Sugar have followed it up, and the findings represent a real failure to address the obesity epidemic.

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“Dracula in charge of the blood bank”: financial links between sugar industry and obesity scientists causes controversy

Professor Susan Jebb is an academic at the University of Oxford, one of Britain’s leading experts on obesity and the role of sugar in our diets. And it just so happens that her research has received £1.3million of funding from sugar companies.

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