Breakfast cereals contain a lot more sugar now than they did in 2012, according to the public health group Action on Sugar. The sugar content of some cereals has been compared – worryingly, and slightly bizarrely – to seven and a half chocolate fingers.
Of course, that comparison isn’t entirely valid – breakfast cereals contain a lot more nutritional benefits than chocolate fingers – but the figures do indicate a troubling lack of industry regulation. In 2012, Which? surveyed the sugar content of various cereals. Now Action on Sugar have followed it up, and the findings represent a real failure to address the obesity epidemic.