Cereal manufacturers have done a fantastic job at convincing the vast majority that their products are somehow a breakfast staple. The norm, in the developed world. Generally speaking, they're highly refined starches, flavoured with salt and sugar and then magically fortified to chemically add the nutrients they stripped out in the first place, all at an astronomic premium on the cost of the raw ingredients. When I see some of the chocolate garbage touted at children, I could cry sometimes.
Not only are they completely unneccesary, in my view, they are about as far removed from proper food as it's possible to get - meat, fish, veg., dairy etc.
Now, back to my chocolate straws.
fergus