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http://www.bbc.co.uk/news/health-43201586
This could be fun. The 13 food groups cover a pretty broad range, and obviously exclude some high calorie/carb foods like fruit.. Because obviously that would conflict with the "5 a day" advice. One of the 'groups' struck me as a bit odd, namely 'specialty breads such as ciabatta with olives'. Seems an odd one to single out, at least compared to stodgy sliced white bread.
It also has new advice for calorie intake:-
So 1600 calories a day? Because it then goes on to say:-
So 20% less for male guideline would be 2400 calories a day, not 1600. Unless they're allowing another 800 calories for snacks? But more diet confusion, and it'll be interesting to see how industry responds. My bet is reducing product size by 20% as the new, healthier option, but keeping the same price. Shrinkflation.. That hidden inflationary factor.
The portion sizes of some of Britain's most popular foods are to be cut, with health officials telling the public it is time "to get on a diet".
Public Health England is targeting pizzas, ready meals, processed meat and takeaways, in a new obesity drive.
The government agency has also urged the food industry to start using healthier ingredients and encourage the public to opt for lower calorie foods.
It is all part of a drive to cut calorie consumption by 20% by 2024.
The target will apply to 13 different food groups, responsible for a fifth of the calorie intake of children.
This could be fun. The 13 food groups cover a pretty broad range, and obviously exclude some high calorie/carb foods like fruit.. Because obviously that would conflict with the "5 a day" advice. One of the 'groups' struck me as a bit odd, namely 'specialty breads such as ciabatta with olives'. Seems an odd one to single out, at least compared to stodgy sliced white bread.
It also has new advice for calorie intake:-
The agency is also launching a campaign encouraging adults to consume 400 calories at breakfast and 600 each at lunch and dinner.
So 1600 calories a day? Because it then goes on to say:-
A four-year-old should consume no more than 1,300, while for males aged 17 and 18 it is about 3,000, but overweight and obese children are consuming up to 500 calories more than that.
So 20% less for male guideline would be 2400 calories a day, not 1600. Unless they're allowing another 800 calories for snacks? But more diet confusion, and it'll be interesting to see how industry responds. My bet is reducing product size by 20% as the new, healthier option, but keeping the same price. Shrinkflation.. That hidden inflationary factor.