Hi,
I just saw this post and thought I would answer. The Svetol is a trademarked version of Green Coffee Bean Extract. The advantage to using the trademarked brand is pretty much you know what you are getting. Plus it has research behind it. They did a 60 day clinical trial with Svetol green coffee bean extract vs a placebo group and the Svetol participants showed 2x as much weight loss. Now you would probably see the same thing with regular green coffee, but with this, at least you know what your getting.
Here is more about the clinical trial:
http://www.bestpricenutrition.com/blog/svetol-green-coffee-bean-extract/
Hope this helps!