They have obviously produced a product that fulfils the new regulations to make a health claim. You need 3g of beta glucan a serving.
Apparently this is based on 30g of carbohydrates from oats yielding 4g of beta glucan.
Somehow this product has yield of 8.5g beta glucan for each 30g of carbohydrates
( manufacturers site)
On their site they link to the permission from the EU for the health claim and also to a randomised trial using a concentrated source (high molecular weight) of beta glucan derived from oats.
http://betavivo.co.uk/science/
Both the submission for a health claim was from a company called
Creanutrion who produces the oat bran with a high beta glcuan content They also supplied the product which was used in the RCT trial conducted by a reputable researcher that supported the claim.
I couldn't link this particular ingredient to Betavivo . Nevertheless it sounds like it is this is ingredient (or one very similar)
The fructose is a very low amount from apple it's not HGFS.
There seems to be evidence to support their claims (else they wouldn't be able to make them); Creanutrition also seems to have been very clever in 'suggesting' to the EU that the health claim should revised and be based on normal servings; it also means that other oat products have to be very careful in what they say)
Personally I have a bit of a prejudice against functional foods and would prefer not to use them but I can see the attraction. I prefer real foods, and at a pound a serving. I'll stick with my ordinary oats and almonds (almonds are good for lowering cholesterol too but you probably need more than the sprinkling I use)
For comparison 40g of ordinary Quaker oats gives you 1.41 g
40g of Morning flake Oatbran gives you 2.3g so just over 2/3