Presumably the message is EAT MORE STARCHY FOOD with your 5-a-day.What do we actually want the public to do?
We want parents and children to eat better and move more. We need to influence them to incrementally change their behaviours around food and physical activity.
We recognise that the behaviours we are asking people to change – how they shop, how they cook, how they eat, how they travel, how they play – are not easy. Some of them are hard to do once; all of them are hard to change for life. They will need incentives to change and sustained support as they try to embed those changes in their lives.
Using the findings from the research, we are developing a set of behaviour change goals and messages - such as eating five fruit and veg a day, taking 60 minutes activity a day, cutting back on fatty foods.
The link between obesity and preventable illnesses, such as diabetes, heart disease and cancer, is undeniable...
References needed
phoenix said:References needed
Ian, if you really want references, read DIET, NUTRITION AND THE PREVENTION OF CHRONIC DISEASES.
http://whqlibdoc.who.int/trs/who_TRS_916.pdf
This is a World Health Organisation document: government policies will be informed by it.The evidence for the causes of obesity , and the causes of the various chronic diseasese are summarised and evaluated.( table 7 for obesity, tables 9, 10 and 11 for diabetes, cardiovascular disease and cancer, categorise the strength of the evidence) You will then need to read the individual chapters and perhaps follow up the research papers to properly evaluate it for yourself.
You may not agree with their evaluations, thats your privilege as an individual, governments necessarily have to rely on 'expert's to evaluate the evidence for them.
How can the nation's diet be adapted to achieve a healthy weight, & how can regular increased physical activity be promoted widely?
For children and adolescents, prevention of obesity implies the need to:
promote an active lifestyle;
limit television viewing;
promote the intake of fruits and vegetables;
restrict the intake of energy-dense, micronutrient-poor foods (e.g.
packaged snacks);
restrict the intake of sugars-sweetened soft drinks.
Additional measures include modifying the environment to enhance
physical activity in schools and communities, creating more opportunities
for family interaction (e.g. eating family meals), limiting the
exposure of young children to heavy marketing practices of energydense,
micronutrient-poor foods, and providing the necessary information
and skills to make healthy food choices.