Interestingly both UBS and Morgan Stanley have come out with research showing the threat to economic growth caused by diabesity and the related impact on sugar industry . I can't find the UBS one , though I recall that also foresaw problems for food producers, the MS one focuses on sugar and the loss of economic growth caused by the rise in diabesity - it makes for an interesting read , and while it doesn't go anywhere near far enough, it does show that eventually the economic costs do start to be recognised, albeit 50 years too late. http://static.latribune.fr/463077/etude-morgan-stanley-impact-diabete-sur-l-economie-mondiale.pdf Interestingly it singles out Switzerland and France as a place with very high sugar consumption and low diabesity rates. The report put that down to how active its citizens are at least for Switzerland. Having lived in both countries there for many years I can see that - the Swiss are an active lot and they do use a lot of sugar - a large part of that is to make their renowned Swiss dark chocolate products - they also love their butter. In France, butter cream and red wine are a big part of their diet and the thing that truly distinguishes both of them from the UK is that for the most part they both still eat real food instead of processed foods. If anyone knows where the ubs report on the same subject is , please post a link !