From the USA but I think it still applies...
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Tom Naughton of "Fat Head" speaking at a conference of the Office of Research Integrity on why more and more people are ignoring doctors, nutritionists and government health agencies and turning to blogs and social media for health and nutrition advice.
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The reason we have a crisis in health and nutrition, is that: people who are battling obesity and diabetes are being told to make the same losing bet over and over again… and they’re tired of losing, and they’re starting to lose faith in the people telling them to make that bet… people with credentials, who are essentially saying “trust us, according to our research the guy didn’t actually jump…”