I always go for Trvelodge, they have recentl;y had a refurb and have very comfy beds and most now have a bar/restaurant. I normally find Travelodge cheaper and if you know you will def be going then they do a supersaver rate which is cheaper but you can't cancel. I did use Holiday Inn Express for a festival in Oxfordshire and they were reasonable first two years, then cottoned on to the fact everyone was off to the festival and the last time we used them had a generous offer of £300 + for booking for the following year, almost 100% increase so we went back to Travelodge. We are staying 2nd weekend in August for £93 for 3 nights. Doesn't include breakfast but as it's on the services we can get food or just wait until we get to the festival site. Can't wait for my first buffalo burger of the year. Mmmmmmm