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<blockquote data-quote="phoenix" data-source="post: 659996" data-attributes="member: 12578"><p><span style="font-size: 15px">I think Abbott has been very clever with this. First they've marketed it by using bloggers to demonstrate how good it is (they've done that in France as well as the UK so I expect they've done it elsewhere) The people who read the blogs are people who are well motivated and they have created a demand from these people.</span></p><p><span style="font-size: 15px">Moreover these are people that prepared to pay for it for a while. That is significant since they all come from countries where diabetes supplies are mostly paid for by health care schemes</span></p><p><span style="font-size: 15px">As is happening they will certainly tell them of problems. I'm sure they expected that They've got the opportunity to hopefully remedy before marketing the product further.</span></p><p><span style="font-size: 15px">What they must want is satisfied customers who will in turn impress their doctors . This might create a groundswell to add to the evidence from trials when they try to persuade health authorities to pay for it (especially since the costs aren't that big compared to high strip users)</span></p><p><span style="font-size: 15px">I found it interesting that neither my diabetologist or my 'pump nurse' had heard of the product </span>.</p></blockquote><p></p>
[QUOTE="phoenix, post: 659996, member: 12578"] [SIZE=4]I think Abbott has been very clever with this. First they've marketed it by using bloggers to demonstrate how good it is (they've done that in France as well as the UK so I expect they've done it elsewhere) The people who read the blogs are people who are well motivated and they have created a demand from these people. Moreover these are people that prepared to pay for it for a while. That is significant since they all come from countries where diabetes supplies are mostly paid for by health care schemes As is happening they will certainly tell them of problems. I'm sure they expected that They've got the opportunity to hopefully remedy before marketing the product further. What they must want is satisfied customers who will in turn impress their doctors . This might create a groundswell to add to the evidence from trials when they try to persuade health authorities to pay for it (especially since the costs aren't that big compared to high strip users) I found it interesting that neither my diabetologist or my 'pump nurse' had heard of the product [/SIZE]. [/QUOTE]
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