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Diabetes Soapbox - Have Your Say
They can't leave anything alone
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<blockquote data-quote="therower" data-source="post: 1569129" data-attributes="member: 47983"><p>Some very clever advertising I think going on here. </p><p>Milk will be left alone.</p><p>They need to attract a new customer base with something other than milk.</p><p>Milk rightly or wrongly is generally perceived as good/ healthy and essential.</p><p>Fizzy is a term directed solely at the younger generation, it's exciting, it's for the young.</p><p>Fizzy milk. The older generation are happy to let there kids drink it. It's milk after all, so it can't be bad. The kids are happy to drink it because the grown ups don't.</p><p>Very similar to what happened with cider years ago.</p></blockquote><p></p>
[QUOTE="therower, post: 1569129, member: 47983"] Some very clever advertising I think going on here. Milk will be left alone. They need to attract a new customer base with something other than milk. Milk rightly or wrongly is generally perceived as good/ healthy and essential. Fizzy is a term directed solely at the younger generation, it's exciting, it's for the young. Fizzy milk. The older generation are happy to let there kids drink it. It's milk after all, so it can't be bad. The kids are happy to drink it because the grown ups don't. Very similar to what happened with cider years ago. [/QUOTE]
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