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The point people are trying to make is that the add stereotypes diabetics. The problem with stereotyping is that some people believe it. Some of those people are employers. This makes life difficult. As @ConradJ said, should a charity who is supposed to be advocating the rights of diabetics be blaming the people it's there to support for their condition?
Obesity does not necessarily cause T2 diabetes. It is far more complex than that. My own family has a mix of T1 and T2. Only my aunt and I were obese - the rest were/are thin! The diet I followed was always low fat. Now I eat lchf the weight has gone down very quickly. Clearly genetics has its part to play as well. On the diabetes course which I went on there were thin T2 people who'd just been diagnosed too.
 
Such convincing arguments from everyone, even when poles apart on this ad. I think @Scandichic has made important points here about damaging stereotyping.
Also, what I keep coming back to, is that there are lots of ads that offend because they make you cringe - I won't say which offend, it would only set another hare running, and we're all different in our response to what things are cringe-making.
I cringed at the DUK advert because:
The elderly amputee, a bit shame-faced and regretting his 'few extra pounds', didn't even look overweight at all, so what was going on there, was it supposed to make sense?
The mother, in danger of losing her sight, was calmly discussing her fears in front of her young daughter. Would someone do that? Was this a situation we could empathise with? I don't think so.
The elderly woman, supposedly knocked for six by her husband's untimely death, "We were supposed to grow old together!", uttered this odd sort of comment that implied that if her husband had taken his diabetes seriously, she would not have been left alone.

I think the wrong-footed feeling I get, when I watch this ad, is that it's badly scripted and therefore badly acted (no reflection on the actors).
I think that on this thread, we're all arguing about valid and much bigger things that this ad doesn't even begin to address, and therefore the ad is an annoying wasted opportunity in the face of a dangerous world-wide epidemic with many complex causes.
 
Beautifully put!
 
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