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Gaining some traction?

I suppose it all depends on which group of “they” we are talking about. Journalists, you’re probably right.

I've been thinking about this - whoever wrote it would have had it cleared by an Editor and Editors have to ensure the work represents the views of the Publisher - so the ultimate 'they' is presumably the Publisher.
 

He could always use the liver flavoured toothpaste they sell for dogs.
 
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