I'm sure you are right, but when has cost to produce been an indicator of selling price?
There is a cost, then there is a perceived value which hopefully the market will accept. With all new products there is something called the 'S' curve. It plots sales qty and associated price with the small take on by 'early adopters', and as the word gets around, the demand/quantity increases and prices fall, until a point of maturity where increase in quantity levels off and price dips a little.