And it will only get worse as welfare cuts go deeper.. I popped into ASDA last night and fruit and veg is never on buy one get one free but fizzy pop, crisps and bags of frozen carby **** are dirt cheap. Combine that with a generation or more who can only operate a microwave or pop a pizza in oven and you are on hiding to nothing. In many ways , the eat well plate would be a positive step up for many even if we know it isn't great for diabetics in general. I know that you can buy veg cheap on the market and make your own food, but looking at people's trolleys in the supermarket, many just buy a jar of sugary sauce and a bag of pasta or white rice and call it dinner.