what do you think of this prevention campaign

when I was looking for a world diabetes day video, I kept on getting the start of a strange advert with 2 'characters' prancing about with 'non au diabete' plastered on their Tshirts. I normally skip all ads; they give me French ones anyway. Eventually though I watched it and found it was the start of a French T2 diabetes prevention campaign sponsored by AXA .
I'm really don't know what to make of it. ( laugh or cry or what !)

What do others think? (It's in French but I think it's fairly self explanatory; scroll down for video)
http://www.axaprevention.fr/DF/index.html

its a good job cheese is low carb

Click to expand...

Well in the second video (hadn't noticed that one) they seem to be making a low carb omelette (and non to the hamburger though yes to the fruit and veg)