Abbott have done all but everything regarding marketing as far as I can see -
Agree, Grant, was looking at their website recently, they've obviously had the ad guys in!
Call me a cynic (am not really, found the whole thing quite funny!), but they now have images of: cool dude playing a guitar; cool couple leaning over a cappucino; cool dude with a sharp cycling helmet on; young kid with a less cool cycling hat; old cool dude wearing an elderly hipster woven hat; becky d telling us how she even wore it on her wedding day! yes, nfc works through layers of silk! All bases covered there!
But then, we have this:
***! Are any of these ad people or at Abbott diabetic!?! Range is set at about 8 to 10! Who the **** sets range at that! And maybe the user needs a quiet word about that post-lunch 13!
Honestly, I love libre, it's been a real game changer for me, but, why, oh, why does a large company like Abbott put pics like that in their site? If my graph looked like that, I'd be embarrased to show it!
Still, it's not as bad as the one I saw for the sugarbeat iontophoresis gig. Their (as yet unavailable and likely way less accurate) sensor looks way cooler than libre but they're all running at 21.5!