Customer helplines that use recorded menus that promise to put me through to the right person but never do - and being ill. Oh, and did I mention customer helplines :)
It was removed from my local Tesco but after I had a word with the manager and told him that as a diabetic it was the only bread I could eat, a small white lie as I can eat their rustic wholegrain bread now as well, he promised to reinstate it and it is now back on sale