I hadn't seen the pricing before on the CGM in particular. Based on a 7-day sensor it would be about £2200 (due to the 12 month transmitter life) and in the same ballpark as a G5 Dexcom with sensors extended to 14 days. If it proves possible to extend the Medtrum sensors to 14 days then the cost comes down to £1240 a year which is an interesting price point compared to both Libre and Dexcom.
As you say though (and we saw with the early Libre launch pain) there is a lot more to rolling this out than a website and a few marketing demos.