An in-laws works for Tesco and they are told where to put the banners and such.
Some place appropriate, was the answer my in law got told. As it was next to the sweets, they received loads of support for it.
My in law says it is a really big promotion Tesco do a great job supporting the charity!
Hilarious you couldn't make it up.I am not surprised. Our local Tesco held a raffle for DUK - the prize was a massive basket of chocolate biscuits. I was too scared to buy a ticket in case I won
Before we were diabetics and knew very little about it, would we have objected? Tesco is a supermarket and unless DUK intervene and tell them what they must and must not do then let us be grateful for the amount of money they have raised for the benefit of diabetic research.
Tesco staff, suppliers and customers have raised £18.6 million for Diabetes UK from their partnership which ran from March 2013 to December 2014. This is the largest amount every raised in a Tesco charity partnership in the UK.
The original target had been £18m.
The £18.6 million will fund continuing research, education and awareness programmes to make life better for people with diabetes and reach those at risk of developing Type 2 diabetes. For example, it has helped extend the opening hours of Diabetes UK’s Careline, enabled Diabetes UK’s largest ever advertising campaign to encourage people to check their risk of Type 2 diabetes, and fund the charity’s biggest ever research programme into developing a vaccine for Type 1 diabetes.
Tesco staff raised funds through events in stores, distribution centres and offices around the UK. Suppliers to Tesco supported the partnership through promotions, and Tesco customers also made donations.
http://www.fundraising.co.uk/2015/02/26/tescos-partnership-diabetes-uk-raises-18-6m/
A new partnership between Diabetes UK, the British Heart Foundation and Tesco aims to raise £30 million to fund initiatives that will help people better understand how to lead a healthy lifestyle.
The partnership will run for three years. It is getting underway with Tesco stores around the UK offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.
The campaign was launched with research by YouGov which found in a survey of 2,025 people that just 35% of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight; and 37% knew that 2,000 calories was the equivalent for women.
Eleven per cent of respondents said that they did not do any exercise, and 49% said they did less than the recommended minimum of 150 minutes a week.
The fundraising activity will include Tesco’s sponsorship during 2015 of Diabetes UK’s Swim22 and BHF’s Cycling Events.
http://www.fundraising.co.uk/2015/0...eart-foundation-tesco-three-year-partnership/
Before we were diabetics and knew very little about it, would we have objected? Tesco is a supermarket and unless DUK intervene and tell them what they must and must not do then let us be grateful for the amount of money they have raised for the benefit of diabetic research.
This all very laudable, and good news for all diabetics, and I think we all appreciate anything that raises money for research and other things that promote awareness of diabetes, and diabetes issues.
But, the problem people are having here within this thread is the mixed messages that the awareness campaign is sending out to the general population. Diabetes UK actually do some sterling work, BUT their dietry advice , based as it is on the current NHS advice is not helpful. That's not their fault because to a degree they do have to fall in line with what the NHS recommends .
Cynically, I would say that Tesco as individual stores base their decision on where to place DiabetesUK materials where the most sales take place, and sadly this is not by the fruit and veg section Perhaps the non diabetic population who know very little about it probably wouldn't object for that reason, therefore it is perhaps our role to object, because we know better.
Incidentally, I used to be involved with the Tesco/DiabetesUK fund raising events locally, and it was the job of the local DiabetesUK liaison person ( a volunteer ) to be in touch with Tesco, suggest a display within space limitations, which was invariably overridden and placed on very similar locations to those shown in the pictures. Tesco very kindly (!) offered the prizes for the raffle, but again, these were in the opinion of all the volunteers, inappropriate because they were chosen by Tesco staff members on the basis of seasonal sales appeal, not the possible diet of the people the charity was concerned with . It was somewhat akin to having a display in and prizes from the bakery department for a Coelic charity .
Signy
And I have just seen the above pictures in my FaceBook , circulated as humour. So clearly the general population does have more knowledge about diabetes than we may think, and the irony in the pictures is understood.
That's not really the message Tesco and DiabetesUK, really want to get across, I would have thought
Signy
That's the bottom line.
I usually like spell things out but in this case I really amSpeaking of diabetes.org.uk....(There's lot's of comments on Facebook about this!)
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I don't agree with DUK's desire to keep raising money for research whilst doing so little to raise awareness of the Do's an Don'ts and not promoting the best diets, not recognising LADA and so on. I really think they have their prioritys wrong despite being a DUK 'member'. Read this month's Balance mag for some examples.Tesco staff, suppliers and customers have raised £18.6 million for Diabetes UK from their partnership which ran from March 2013 to December 2014. This is the largest amount every raised in a Tesco charity partnership in the UK.
The original target had been £18m.
The £18.6 million will fund continuing research, education and awareness programmes to make life better for people with diabetes and reach those at risk of developing Type 2 diabetes. For example, it has helped extend the opening hours of Diabetes UK’s Careline, enabled Diabetes UK’s largest ever advertising campaign to encourage people to check their risk of Type 2 diabetes, and fund the charity’s biggest ever research programme into developing a vaccine for Type 1 diabetes.
Tesco staff raised funds through events in stores, distribution centres and offices around the UK. Suppliers to Tesco supported the partnership through promotions, and Tesco customers also made donations.
http://www.fundraising.co.uk/2015/02/26/tescos-partnership-diabetes-uk-raises-18-6m/
A new partnership between Diabetes UK, the British Heart Foundation and Tesco aims to raise £30 million to fund initiatives that will help people better understand how to lead a healthy lifestyle.
The partnership will run for three years. It is getting underway with Tesco stores around the UK offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.
The campaign was launched with research by YouGov which found in a survey of 2,025 people that just 35% of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight; and 37% knew that 2,000 calories was the equivalent for women.
Eleven per cent of respondents said that they did not do any exercise, and 49% said they did less than the recommended minimum of 150 minutes a week.
The fundraising activity will include Tesco’s sponsorship during 2015 of Diabetes UK’s Swim22 and BHF’s Cycling Events.
http://www.fundraising.co.uk/2015/0...eart-foundation-tesco-three-year-partnership/
Before we were diabetics and knew very little about it, would we have objected? Tesco is a supermarket and unless DUK intervene and tell them what they must and must not do then let us be grateful for the amount of money they have raised for the benefit of diabetic research.