He posted this on Twitter
A message from BradTheLadLong – behind the mystery dress.
I’d like to thank everyone that took part in my sight test which showed a picture of a ‘white and gold’ or ‘black and blue’ dress.
Firstly, this was an experiment for myself and others in a bid to prove what we already thought and tested previously to be true.
You will be surprised to know that the dress is actually white and gold, however there is an explanation as to why some viewers are seeing black and blue.
Scientists have proven that when there is a big event in your life that is having a negative effect on you, your sighting of colors may vary and that is why some people are seeing black and blue.
It’s merely all down to emotions and when the person seeing black and blue checks back another day, they might see the dress in white and gold because their mod has changed from the state they were in when previously viewing the dress.