Hi, I just looked it up and it`s first claim is that it helps in the production of insulin, a bit misleading this as many, many T2`s don`t have a problem with insulin production, it`s insulin resistance that we normally suffer with. Another claim is that it stops carb cravings, well to be honest a little time and the right diet will usually do the same thing. Whether it`s a harmless fad or not is something I really couldn`t tell you but a cursory glance at google will show you wildly differing opinions as to whether there are side effects or not. On a purely personal note I seriously doubt if there are any magic bullets around, wish there were! and I suspect that this product is a mix of freely available spices and supplements thought to help T2 diabetes. Hope this helps. Chris.