And what coffee do you use?
It's very strange but on my cycling club forum we recently had this same debate, and I was just saying to my wife how on the cycling one almost everyone was looking at it from a cost perspective whereas here it was all about taste. Not to generalise, but cyclist=old grey beards, this forum we feel mortality close by and focus on the better things in life that we can get away with.
Edit: Forgot to say, that I too have a cup filter, just never been able to find a ground coffee to match Nespresso Kazaar.