Its great to have competition in the continuous BG monitoring market, as its benefits us all.
Glucowise today are targeting the non-medical "sports" market, aiming at letting sports people understand their BG's and its impact on their performance. This would not require the product to be certified for full medical use. I'd guess it will take them some time to get medical approval, maybe over a year away (or more).
I've seen reports of a court case underway in the USA where Dexcom appear to be claiming that Glucowise might be using knowledge developed by Dexcom, this could also slow things down too.