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Please help!! Waitrose refuse to stock 'LivLife Low Carb Bread'
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<blockquote data-quote="donnellysdogs" data-source="post: 598905" data-attributes="member: 17713"><p>Good afternoon and thank you for writing to Waitrose on the subject of Livlife sliced bread.</p><p></p><p>I am sorry that you have been disappointed by the recent decision to remove this line from our shelves - the reason was actually very simple, and you elude to it in your note..... low sales and very high wastage, something which a business cannot overlook entirely.</p><p></p><p>When we first ranged this product it was certainly seen as visionary. Bringing a healthy low carb approach to a category that has historically tended to limit itself to the conventional high fibre, blended flours or heavily seeded approach to health was very different, and we launched it with high hopes...</p><p></p><p>In the end the outcome has been less than successful, which is most disappointing, because we had hoped this product might mark the start of a new and fresh piece of thinking that we could build on in the coming months - sadly not.</p><p></p><p>However, because we are of the view that the line still has the potential to break new ground, our intention is to take stock and consider relaunching the line in the wrapped speciality breads category, chiefly to see if this might prove a more successful 'home' for this product. If this were to happen then it would be a month or two away before this would be seen in-store.</p><p></p><p>That's where we are and why, so I hope this reassures you that our decision to take this line out was not a rash one, and that we remain focused on trying to make this peoduct work.</p><p></p><p></p><p>Loving life</p></blockquote><p></p>
[QUOTE="donnellysdogs, post: 598905, member: 17713"] Good afternoon and thank you for writing to Waitrose on the subject of Livlife sliced bread. I am sorry that you have been disappointed by the recent decision to remove this line from our shelves - the reason was actually very simple, and you elude to it in your note..... low sales and very high wastage, something which a business cannot overlook entirely. When we first ranged this product it was certainly seen as visionary. Bringing a healthy low carb approach to a category that has historically tended to limit itself to the conventional high fibre, blended flours or heavily seeded approach to health was very different, and we launched it with high hopes... In the end the outcome has been less than successful, which is most disappointing, because we had hoped this product might mark the start of a new and fresh piece of thinking that we could build on in the coming months - sadly not. However, because we are of the view that the line still has the potential to break new ground, our intention is to take stock and consider relaunching the line in the wrapped speciality breads category, chiefly to see if this might prove a more successful 'home' for this product. If this were to happen then it would be a month or two away before this would be seen in-store. That's where we are and why, so I hope this reassures you that our decision to take this line out was not a rash one, and that we remain focused on trying to make this peoduct work. Loving life [/QUOTE]
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Please help!! Waitrose refuse to stock 'LivLife Low Carb Bread'
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