I agree with Tim that they often don't look medical, but the issue for me is finding something that holds all the items I want. because my items are probably different shapes and sizes to many other people's, it means my ideal case would be almost useless for someone else. have you considered a modular design that could be attached together, so that different size pieces could be bought and fitted. My requirements for dexcom and accuchek mobile is slightly different from someone else who may only have a BG meter, with strips and lancet and my novopen storage is definitely different to someone who has a pump, etc.