I thought the report was saying that it was processed meat (like bacon, ham, sausages, which usually happen to be red) that are the problem. Although there is that paste like processed chicken too. And chicken nuggets. And goujons. And cheap chicken Kievs. And Turkey Twizzlers...
And that they thought that red meat was probably carcingenic, but not adequately proven (so that is just like 'saturated fat must be deadly, even though we don't have the evidence to prove it...)
Also, comparing the stats of deaths through alcohol and smoking, the number of deaths from bowel cancer from processed meats is minute.
So yes, I guess it would be a similar situation to taxing alcohol, cigarettes, and anything else people enjoy, but know they shouldn't have. Everyone would think they were immortal. Til they discover they obviously aren't.