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Clever. Keep chipping away and making sure animal produce is the problem. The first bullet point is just code for plant based farming, and the second point makes clear what needs to go. By using big numbers like 20 to 40% the psychological point is that something urgently needs to be done. How long before the word "voluntary" is removed.
Obviously the agriculture section is far too big a contributor and needs to be addressed immediately with the up to 40% reduction now: