Chocolate.
Great information in this thread about the choices available in our local retail outlets.
But I feel we are missing something.
I just don't get it.
Why do we consider Chocolate a treat?
Perhaps we need to contemplate this phenomena.
It's affordable. It satisfies a need. It's easy to digest.
So we might even like to consider calling it a 'food'?
You see, treats conjure up (feast and famine, rewards and presents.... ).
Addictions even?
After all Chocolate contains the basics - cocoa and fat.
The other additives, salt, sugars, flavourings etc. are just to make it palatable, appealing to the senses and of course marketable.
We all know it contains essentials that certainly hit 'the feel good factor''; and that's not only the sugar.
Climbers use it.
It's sustainance.
Pure Energy.
It's portable.
It's affordable.
As consumers we have labelling to guide us.
To check if it has been adulterated.
So that we know what we are getting.
So once we change our mindset and call it a Food.
We will start thinking differently.
Then we can start selecting by personal preference what it can do for us?
PS. Did you know that with global consumption of chocolate on the rise, due in part to improving economies in countries like China and India, it is being sought as a luxury good?
No?
That can only mean one thing for manufacturers.
Mass production and dilution.
Making a little go a long way.