I am not a veggie supporter myself, but I do think we need to make sure of our facts before blackening the name of someone who could sue the pants off us without blinking.
Neither Petter nor Gunhilde are vegan. Gunhilde is a vegetarian, Petter is not. But Petter is an environmentalist which explains his interest in FRESH and EAT etc. He did indeed set up their foundation for tax reasons probably, but I have nor found a single interview or video or press report that he follows a veggie WOE himself. Indeed he jokes about his wife being veggie. If you have evidence that he has taken up with this WOE or has spoken in favour of it or otherwise supported it, then please share it here. There is one picture of him at a World Veggie Day sampling a veggie dish, but not sat down at a veggie feast. I would not condemn him for that, since I too have sampled vegan and macrobiotic fare, but I do not wish to go down that pathway myself. As far as I am concerned it should be a matter of personal choice, and that should work both ways.
What is more telling is that Gunhilde admits that she has never, and probably will never try the EAT Planet diet. She has been dared to do so for a month, but has not yet taken up the challenge. I think that speaks volumes.
Webster has a nice simple definition of hipocrite
1 : a person who puts on a false appearance of virtue or religion. 2 : a person who acts in contradiction to his or her stated beliefs or feelings.
I do not think either applies to Petter,