I am not a veggie supporter myself, but I do think we need to make sure of our facts before blackening the name of someone who could sue the pants off us without blinking.
Neither Petter nor Gunhilde are vegan. Gunhilde is a vegetarian, Petter is not. But Petter is an environmentalist which explains his interest in FRESH and EAT etc. He did indeed set up their foundation for tax reasons probably, but I have nor found a single interview or video or press report that he follows a veggie WOE himself. Indeed he jokes about his wife being veggie. If you have evidence that he has taken up with this WOE or has spoken in favour of it or otherwise supported it, then please share it here. There is one picture of him at a World Veggie Day sampling a veggie dish, but not sat down at a veggie feast. I would not condemn him for that, since I too have sampled vegan and macrobiotic fare, but I do not wish to go down that pathway myself. As far as I am concerned it should be a matter of personal choice, and that should work both ways.
What is more telling is that Gunhilde admits that she has never, and probably will never try the EAT Planet diet. She has been dared to do so for a month, but has not yet taken up the challenge. I think that speaks volumes.
Webster has a nice simple definition of hipocrite
1 : a person who puts on a false appearance of virtue or religion. 2 : a person who acts in contradiction to his or her stated beliefs or feelings.
I do not think either applies to Petter,
I have not claimed in any of my posts that either of the Stordalens are vegans or even vegetarian. I have not said that the EAT Foundation's diet is vegan or vegetarian...because it isn't. So I definitely have not said that either of them need to be vegan or vegetarian in order not to be considered hypocrites. So I don't understand your argument or what you are accusing me of saying.
However, they did set up a foundation that funds an organization that was setup up for the purpose of getting the masses to eat only very small amount of meat supposedly for human health and the environmental health of the planet.
Using Mr Stordalen's money, the Eat Foundation tells people to
"Go easy on meat consumption. While meat is an important source of key nutrients including protein, iron and vitamin B12, excess meat consumption can harm our health and the planet. Aim to consume
no more than 98 grams of red meat (pork, beef or lamb), 203 grams of poultry and 196 grams of fish per week."
Mr Stordalen ordered a 20,000 calorie bacon cheeseburger while in Las Vegas. It was not a fake meat burger. It was an "Octuple Bypass Burger" (8 beef patties and 20 rashers of bacon). He's definitely not following the EAT Diet. And, as you stated, Mrs Stordalen doesn't follow the diet either (I'll take your word for it).
By funding the EAT Foundation and its diet, but not following the diet, they are putting on "a false appearance of virtue"...i.e.
they are hypocrites.