Re: More Cereal, Fewer Donuts To Drop High Blood Pressure Ri
The Wholegrains Council is an offshoot of Oldways a' not for profit organisation.' This organisation was founded by K Dun GIfford a former aide of Robert Kennedy who had a passion for 'healthy eating' and in particular the health benfits of the Mediterranean diet. He had made a lot of money in business and politics and put it into a charitable trust. Earlier in his life he owned a cookie busines but over the years moved to challenging the accepted nutritional requirements of the (US)food pyramid . If you look at the Oldways site you'll find a Med pyramid and other 'cutural, diet pyramids, and a huge amount of well researched info on healthy eating.
According to Walter Willett, an eminent researcher, and the chairman of the nutrition department at the Harvard School of Public Health 'Dun was a pioneer in bringing people together, including nutrition scientists, culinary experts, and food writers to translate what we were learning about diet and health into practice' .
In 2002 the Oldways trust held a conference about whole grains. Sorry, but wholegrains (not necessarily breakfast cereals!) do feature strongly as being protective against many forms of chronic disease. ( check out the WHO papers for details the evidence)
Following this conference just 9 organisations/individuals joined together, to develop research, knowledge about whole grains and promote their findings. Since then the council has grown in numbers and now the major companies in the industry are members because of course it makes absolute commercial sense to belong and be able to produce products they can market as having health benefits . Nevertheless, it is a 2 way process. It also enables those seeking to promote healthier foods to influence the suppliers of our foods.
