Impulsive, weak-willed, or just too much dopamine?
http://www.wellcome.ac.uk/News/Media-office/Press-releases/2010/WTX060142.htm
Scientists at the Wellcome Trust Centre for Neuroimaging at University College London (UCL) have a study in the 'Journal of Neuroscience' explaining it all - increased levels of dopamine, a chemical in the brain involved in mediating reward, motivation and learning through reinforcement, make us more likely to opt for instant gratification, rather than waiting for a more beneficial reward... 8)
http://www.wellcome.ac.uk/News/Media-office/Press-releases/2010/WTX060142.htm
Scientists at the Wellcome Trust Centre for Neuroimaging at University College London (UCL) have a study in the 'Journal of Neuroscience' explaining it all - increased levels of dopamine, a chemical in the brain involved in mediating reward, motivation and learning through reinforcement, make us more likely to opt for instant gratification, rather than waiting for a more beneficial reward... 8)
