I have another take on this.
Many years ago I used to work as a mechanic. I NEVER wore any watches with a metallic strap - reason being that you ran the very real risk of it shorting out on an electrical connection. If you have ever seen the results from a watch strap shorting out on a starter motor connection......you would never wear one again either. The watch strap was just a molten lump of metal, the wearer ended up in hospital.
So, I think this strap has it's uses. People in hazardous dirty occupations might wear it. Everyday work wear, definitely aimed at the younger age group I think. Reminds me of the sort of thing you get at Alton Towers, if they still do ?
As for me, I prefer something a bit more decorative. More robust yet, looks good. Discreet, yet obvious at the same time. It has it's place.