Thank you for drawing attention to this trickery.
A couple of years ago, I was caught out with the same deception. I purchased Rude Health 'unsweetened' organic almond milk when my usual brand was temporarily unavailable. Once home, I found listed in small black print on a dark background maltodextrin. I could have kicked myself for falling for the carefully worded marketing spiel printed in large letters on the front of the carton.
I knew maltodextrins were widely used by the food industry as thickeners and fat replacers. They have been linked to potential health risks, especially in vulnerable individuals such as diabetic customers (Johnson et al 2009; Parker et al 2010; Welsh et al 2010).
Needless to say, once back in stock, I reverted to Plenish unsweetened organic almond milk which, as its name implies, is simply roasted almonds, spring water and sea salt
Thank you for drawing attention to this trickery.
A couple of years ago, I was caught out with the same deception. I purchased Rude Health 'unsweetened' organic almond milk when my usual brand was temporarily unavailable. Once home, I found listed in small black print on a dark background
maltodextrin. I could have kicked myself for falling for the carefully worded marketing spiel printed in large letters on the front of the carton.
I knew
maltodextrins were widely used by the food industry as thickeners and fat replacers. They have been linked to potential health risks, especially in vulnerable individuals such as diabetic customers
(Johnson et al 2009; Parker et al 2010; Welsh et al 2010).
Needless to say, once back in stock, I reverted to Plenish unsweetened organic almond milk which, as its name implies, is simply roasted almonds, spring water and sea salt.