Hi,
The thing with setting up managing & administrating a social media account, such as Twitter.
Is it needs constant monitoring & updating of news to engage the follower.
Now, in my local semi rural GP surgery has a large screen TV monitor at the front of the waiting area.
As well as serving to flash up the name of the next patient to be seen. (Though to be fair, the HCP normally comes to the door & calls the patient in person.)
There is a variety of news informing the patient of (to name a few.) flu jab season, help with stopping smoking, hours lost with missed apoinments, welcoming new members of staff..
One funny one informed that the practice no longer performs ear syringing & recomend drops to loosen it? There is a service for syringing at a certain opticians at a nominal cost. "No wax, no fee!"
My surgury doesn't do Twitter. I do get bespoke text sent to my phone, either reminding me I have an appointment. Or to make one...
@Jim Lahey , the whole "AI" thing? Ask Alexa on that one!
"Give me your boots, your motorcycle jacket & sunglasses. & get on those scales.." "Uzi nine millimetre. I need to check your feeeeeet!"
Twitter is a sort of micro blogging site. The acount holder does their "thing" be it a public eye celebrity, stand up comedian, a band, or a business.
As I mentioned earlier, these are usually "moderated" by the account holder.
They are not above the law either, subject to malicious comunication & libel when things go wrong.
There are a lot of "keyboard warriors" out there..
Though I don't see anything potentially controversial or subversive happening at a GP surgery Twitter site.
I'd rather see focus primarily on patient care, starting with some professional customer service behind the reception desk & a diary that goes beyond the next 4 weeks.