It wasn't hat long ago that Britain was "Meat and 2 Veg", those over 50 years of age who either have grand parents still with us, or maybe even parents would have stories of dripping / lard etc. Britain's out going Prime Minister is a Type 1 diabetic, so I think it is reasonable to assume that such a learned person knows most of the arguments around dietary choices (she definitely wears a Libre); yet she was proud to potentially sell out the meat and dairy industry just like that. Politics I feel will ultimately dictate what will happen, as the changes have found traction under the cloak of climate change, having softened up the general public with the "bad" news around red meat, eggs etc. In the UK right now almost every other food advert is for the protocol that the fake stuff will come in on the back of. Slightly off topic, but even watching the Women's world cup of football, the major sponsor is a well known fizzy drink maker (London 2012 Olympics had a famous fast food chain also) - everything is going backwards.