A new partnership has been formed between the national charity Diabetes UK and supermarket chain Tesco to raise awareness of healthy eating and the importance of keeping your weight down.
The charity and Tesco Diets are looking to raise GBP100,000 for the ‘lbs for GBPs’ programmen, in which GBP1 will be donated to match every 1lb of weight lost by Tesco Diets’ members. The money raised by the campaign, which is backed by television Ruth Langsford and ex-cricketer and Strictly Come Dancing winner Darren Gough, will go to Diabetes UK and the Diabetes Federation of Ireland to help improve the lives of people with type 2 diabetes.
Some of the money will help support research projects such as the Diabetes UK Careline as well as events focused on children and family. It is also crucial for people suffering from type 2 diabetes to manage their weight and maintain good control of their condition.
Although the campaign will be able to reach many thousands of people to offer advice and support concerning healthy eating, Diabetes UK made clear that their involvement in the scheme does not mean they endorse Tesco products or services, or that their diet plans should be recommended ahead of anyone else’s.

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