Diabetes Digital Media (DDM) is relaunching the #BlueNovember campaign for Diabetes Awareness Month to encourage people to share their stories about having diabetes.
The #BlueNovember campaign involves people uploading their selfies and stories to show the world what diabetes really looks like.
Last year over 140,000 people participated in #BlueNovember, with the campaign reaching 5.8m people within the first week alone.
This is the fourth consecutive year that DDM has spearheaded Diabetes Awareness Month. Last year more than 25,000 of the diabetes community sent in their selfies for #BlueNovember, and in 2015 our #BloodSugarSelfie campaign won the 2015 EHI Award in the ‘Best Use of Social Media to Deliver a Health Campaign’ category.
In 2015, we launched our award-winning Low Carb Program on World Diabetes Day (14 November), the cornerstone of Diabetes Awareness Month which celebrates the birthday of insulin co-creator Frederick Banting.
Throughout November, we will be active across several other fronts for Diabetes Awareness Month. Keep checking our Facebook and Twitter pages to see what we’ve got in store.
Each day we are also showcasing a diabetes community success story to show how people are having great success in managing their diabetes, losing weight, improving HbA1c and in some cases even reversing symptoms of complications.
This week we are also holding the first of four theme weeks throughout November to raise awareness of various stigmas and issues within diabetes. Food is the focus for this week; we’ll be busting myths about healthy and unhealthy food and also sharing some of our favourite low carb recipes.

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