A government TV advertising campaign has caused children with diabetes to be bullied. Following complaints about the campaign, the Department for Health is making urgent changes.
The campaign, reported on last week in the diabetes news, is known as Change4Life. One of the premises of the campaign is that obesity could cause diabetes, but it completely failed to draw a distinction between type 2 diabetes and type 1 diabetes .
The chief executive of the Juvenile Diabetes Research Foundatio, Karen Addingto, reportedly commented: “Since the start of the campaign, we have heard from many parents of children with type 1 diabetes whose children have been very upset by the advertising and who have been singled out, and even bullied, at school. Type 1 diabetes happens because a child’s immune system attacks the cells in the pancreas that produce insulin . It leaves them dependent on multiple daily blood tests and insulin injections or pump infusions, every day for the rest of their lives, just to stay alive. It is not linked to lifestyle factors like weight or exercise. There is nothing that children with type 1 diabetes, or their parents, could have done to prevent their condition, and there is currently no cure. This is why JDRF invests millions of pounds each year into medical research to find the cure for type 1 diabetes and its complications.”

Get our free newsletters

Stay up to date with the latest news, research and breakthroughs.

You May Also Like

Coronavirus: UK instructed to stay at home this weekend

Health Secretary Matt Hancock has said that staying at home this weekend…

Type 2 diabetes found to be a ‘significant risk factor’ among stroke victims

More evidence has been published which supports that diabetes is a “significant…

Top diabetes professor drafts risk assessment document for frontline COVID-19 staff

The health and wellbeing of frontline NHS staff has been prioritised among…