Leading UK diabetes charity Diabetes UK has launched a campaign called Get Serious, to raise awareness about diabetes . The campaign, will aim to get people with diabetes to sign up to show their commitment to doing something about diabetes .
Diabetes UK are asking their supporters to take action – whether it is making healthy lifestyle changes, fundraising or writing to an MP to urge diabetes action. Celebrities have come out in support of the campaign, including Christopher Biggins, Sir Steve Redgrave, Eamonn Holmes, Phillip Schofield and several others.
Paul McDonald, the head of media at Diabetes UK, was reported in the news as commenting: “Because half a million people in the UK have type two diabetes and don’t even know it; because three people die from diabetes-related complications every hour; because one person is diagnosed with diabetes every three minutes; because of all of this we are asking people to join in our campaign and get serious about diabetes. We’re coming together with a single message: sign up to show your commitment to Get Serious about diabetes. By signing up, you join a community that is fighting one of the UK’s biggest health challenges. Each person that signs up to Get Serious brings us one step closer to making diabetes a priority for everyone.”