Lilly Diabetes and Disney Publishing collaboration set for global expansion

Pharmaceutical firm Lilly has announced it is to expand its diabetes education partnership with Disney Publishing Worldwide to various countries worldwide.
Following on from the success of the collaboratio, which started in 2011, the organisations will be making various educational materials available to families affected by diabetes in 18 countries across the globe.
“We saw the positive impact our collaboration had on families living with type 1 diabetes in the US over the last two years and we are excited to expand our reach globally,” Andrew Hodge, international vice-president at Lilly Diabetes, said.
Materials will include a series of custom books featuring characters such as Mickey Mouse and the specially-created diabetic monkey Coco for children with type 1 diabetes.
According to Lilly Diabetes and Disney Publishing, these resources are aimed at helping diabetic kids come to terms with the long-term daily challenges they will face, and will focus more on what they can achieve in life, rather than what they cannot.
The books will be translated into several languages and made available through diabetes healthcare professionals.