Cadbury has announced it will launch a different version of its Dairy Milk bar next year that will contain 30% less sugar and additional fibre.
The decision comes following figures released in May suggesting that more than 22,000 children aged 10 and 11 in Year 6 at primary school are classed as severely obese.
The government has made a series of proposals to tackle childhood obesity, which increases the risk of type 2 diabetes, and cutting access to sugar is a priority.
Cadbury, the second-largest confectionery firm in the world, has said the move is the “most significant innovation in the brand’s history”.
While the full sugar version will still be available, Cadbury is now working on plans to reduce sugar in several other items including Wine Gums and Jelly Babies.
A 30% reduction in sugar content would mean that five chunks of Dairy Milk (25g weight) would contain 10g of sugar rather than 14g.
Glenn Cato, Mondelez International president for Northern Europen, said: “Taking sugar out of our products isn’t easy and will take time. Ultimately they are treats and people expect them to taste great, but we’re working hard to find innovative solutions that provide more choice without compromising on their world-renowned taste and quality.”
Some reactions to the move have asked questions though. Dr Carrie Ruxton raised concerns, writing: “I am not convinced as low sugar/high fibre chocolate ‘normalises’ treat foods. Isn’t it better to have the real stuff and eat a small amount as an occasional treat?”
On our award-winning Low Carb Program, we advocate making your own sweet treats to be as delicious as possible but minus the sugar.
Sugar intake is a prominent issue within medical circles. Earlier this year NHS cardiologist Dr Aseem Malhotra addressed the European Parliament about sugar’s disastrous role in modern Western Diets. And last year Public Health England (PHE) set a challenge for the food industry to try to reduce sugar content in all its products by a fifth by 2020.
Cadbury is the latest large brand to announce a new recipe with less sugar. Kellogg’s has also recently agreed to lower the sugar content by 40% in its Coco Pops breakfast cereal.

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