Originally slated for publication in December 2015, the plan was eventually put online on 1 August 2016 to the immediate derision from seemingly the whole health sector.
Doctors, charities, researchers and a range of other health campaigners have viewed their dismay over a plan that has been branded with a host of negative reaction from ‘disappointing’ and ‘frustrating’ to ‘RUBBISH’.
Official Jamie Oliver: Proud Dad & Chef
— Jamie Oliver (@jamieoliver) August 18, 2016
Cancer Research UK
Cancer Research UK pioneers life-saving research to bring forward the day when all cancers are cured.
— Cancer Research UK (@CR_UK) August 18, 2016
Dr Zoe Harcombe, PhD
PhD (nutrition/public health/dietary guidelines), author, researcher, blogger, speaker. Eat real food!
UK childhood obesity strategy = Dear Fake food companies PLEASE try to cut sugar; Dear children Do some more exercise you lazy good4nothings
— Dr Zoe Harcombe, PhD (@zoeharcombe) August 18, 2016
Sarah Wollaston MP
MP for Totnes, Brixham, Paignton, South Hams & a wonderful bit of Dartmoor. Formerly a doctor & teacher
Big interests have trumped those of children in dumping advertising & promotion from the childhood obesity strategy
— Sarah Wollaston MP (@sarahwollaston) August 17, 2016
Doctor, academic, Europhile. Featured lecture:
“our approach will reduce childhood obesity while respecting consumer choice, economic realities and, ultimately, our need to eat.” RUBBISH.
— Trisha Greenhalgh (@trishgreenhalgh) August 18, 2016
JamieOliver’s #FoodRevolution is an ongoing, global campaign to provoke debate & inspire positive change in the way we access, consume & understand food.
— Food Revolution (@FoodRev) August 18, 2016
Chief Executive at Diabetes UK
#ChildhoodObesityStrategy – plan which recognises ‘our need to eat’. Really?! That’s the product of so much delay and expert input?
— Chris Askew (@ChrisAskewCE) August 18, 2016
Lecturer in appetite & obesity at the University of Liverpool. Research effects of food marketing on children’s diets.
— Uni of Liverpool (@livuninews) August 18, 2016
Action On Sugar
A group of specialists concerned with sugar and its effects on health
— Action On Sugar (@actiononsugar) August 19, 2016