Measure up diabetes campaign hits milestone

According to leading diabetes charity Diabetes UK, their measure up campaign has hit a milestone. 50,000 people have now taken the two-minute long ‘are you at risk?’ test to establish their risk of diabetes.
The Measure Up campaign was launched in September 2006, sponsored with an educational grant provided by Sanofi-Aventis. The campaign worked towards highlighting those people suffering from type 2 without being aware. Diabetes UK went national with the campaign, advertising throughout the press and country.
The campaign has been so successful that the Chartered Institute of Public Relations shortlisted it for an award . Speaking on the matter, Corrie De Vries, the Awareness Campaign Manager at Diabetes UK commented: “We are delighted that so many people are going to our website and doing the two-minute test. It really helps people to understand if they’re at risk of Type 2 diabetes – and if they are, they should see their doctor for a test. There’s still a lot of work to do in identifying the 750,000 people who remain undiagnosed. We’re pleased to announce that Measure Up will be back again in 2007.”
Operating on account of diabetics, and fighting to raise awareness and prevent the disease, Diabetes UK are the foremost diabetes charity in this country.